Influencers Marketing often gets flack for not producing sales. We disagree. That’s why we've put together a list of 10 creative influencer campaign strategies that don’t just aim for vanity metrics—they’re designed to drive conversions.
Here are 10 Creative Campaigns you NEED to be running this season...
• What is it? 🤔
Boosting influencer content through ads that appear under their name, not your brand's.
• Why use it? 🤷♂️
It blends seamlessly into users' feeds.
Start by targeting the influencer's entire audience, then broaden to lookalike audiences.
• How to do it? ⏭
Partner with influencers who deliver genuine, face-to-camera content (this is crucial!).
Set up terms for a single ad trial, then link your ad account.
Test the performance, and scale with the top performers.
• What is it? 🤔
Sending product to influencers, no strings attached – meaning no obligation for them to post.
• Why use it? 🤷♂️
Build relationship with influencers (the backbone for many other strategies on this list).
Plus see a nice awareness, content & indirect sales boost too.
• How to do it? ⏭
Discover & vet a minimum of 500 influencers in your niche.
Outreach them all offering your gift (expect 100-150 to accept).
Nurture relationship through IG & Email.
• What is it? 🤔
Pay a fixed amount for a set number of deliverables each month from an influencer, typically over a 3-6+ month period.
• Why use it? 🤷♂️
A long-term partnership enables repeated exposure to the influencer's audience.
You can also secure discounted rates by committing to a longer collaboration.
• How to do it? ⏭
Identify influencers (whether starting fresh or from those you've previously seeded).
Request their best rates and review their past performance metrics.
Negotiate firmly to ensure you're getting the best value.
• What is it? 🤔
Pay influencers to create content for you with usage rights, without requiring them to post it on their channels.
• Why use it? 🤷♂️
Tap into the influencers' creative talent to develop fresh and unique ad content.
Add this to your creative pool and boost its impact with targeted ads.
• How to do it? ⏭
Find influencers who excel at face-to-camera content and have a knack for crafting compelling hooks.
Give them creative freedom for the initial draft, then fine-tune as needed.
• What is it? 🤔
Collaborate with an influencer to design a unique product or product line.
• Why use it? 🤷♂️
It enhances your brand's credibility by partnering with industry leaders.
It also generates genuine excitement within the influencer's audience with an exclusive offering.
• How to do it? ⏭
Select your top-performing influencer with at least 50k followers.
Leverage your existing relationship to propose the idea and collaborate with them on bringing it to life.
• What is it? 🤔
Collaborate with a group of influencers to promote a public or exclusive ambassador event.
• Why use it? 🤷♂️
It creates a sense of FOMO among ambassadors (leading to more sign-ups) and generates widespread brand awareness.
You can also include a limited-time offer to drive immediate sales.
• How to do it? ⏭
Book a venue and fill it with unique, memorable experiences.
Invite ambassadors and/or their audiences.
Ensure there are plenty of photo-worthy moments and encourage sharing on social media with a designated hashtag.
• What is it? 🤔
Collaborate with influencers to promote giveaways to their followers.
• Why use it? 🤷♂️
It's a lower-cost option since you're providing value directly to the influencer's audience.
This strategy helps grow your follower base and gather customer data for future engagement.
• How to do it? ⏭
Create a unique bundle that's exclusive to the partnership.
Design the entry process to be engaging and fun, boosting participation.
Don't forget to capture email addresses during the giveaway.
• What is it? 🤔
Nano- and micro-influencers sharing your brand 2-3 times a month in exchange for products and a commission.
• Why use it? 🤷♂️
It's a cost-effective, low-risk strategy that delivers comprehensive benefits across the funnel (from awareness to creatives, direct sales, and indirect boosts to other channels).
• How to do it? ⏭
Cultivate relationships with influencers you've previously seeded (see earlier strategy) – typically, 15-25% will transition into affiliates.
Provide them with products, commissions, and additional perks.
• What is it? 🤔
Give an influencer control of your brand's social media account for 24 hours.
• Why use it? 🤷♂️
Engage their audience in a unique and creative way.
Boosts engagement on your posts, especially leading up to a significant announcement.
• How to do it? ⏭
Select an influencer with whom you already have a strong relationship.
Mix pre-planned, exclusive content with room for their creative expression.
• What is it? 🤔
Let influencers share sneak peeks of your new product before its official launch.
• Why use it? 🤷♂️
Generate buzz within the community.
It creates intrigue and suspense, leading to increased followers and engagement.
• How to do it? ⏭
Make sure all content is approved by your brand before it goes live.
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