What is the "Content Multiplier Strategy?"

Let’s talk about a concept we’ve heard referred to as the “Content Multiplier Strategy”.

The "Content Multiplier” is a strategy for maximizing content output and testing opportunities from a single production day or from a single creator partnership. In this era of Social Marketing, it can’t be argued that Creative is King. When a brand dedicates a specific budget towards a campaign, the goal should be to produce as many video creatives as possible. By creating multiple hooks, video angles, unique selling points (USPs), and offers during a shoot, you expand the potential to repurpose and test different variations of content. 

Simply put, the more angles you're able to test, the more informed you are for future creative decisions. 

Here's how this strategy is executed:

1. Decide on a Core Video Concept: Start with a strong central theme or narrative for the shoot, ensuring alignment with the brand’s message and audience.
2. Record Multiple Hooks: On the day of filming, shoot several different opening lines, visuals, or unique angles (hooks) that can be swapped in and out to capture attention in diverse ways.
3. Different USPs and Offers: Record different variations, both vocally and physically, showcasing product features, benefits, social proof, demonstrations, call to actions, etc. 
4. Maximized Content Output: Once you’ve gathered all the raw video files, collaborate with a team of editors to structure multiple variations of the core video concept. By modularizing different blocks of a video, you’re able to turn one video into 10,20,30+. 
5. Testing Opportunities: Once you’ve produced multiple variations, label each creative uniquely and test out in your ad account. Identify the winning creatives based off creative analytics such as Hook Rate, Thumbstop, thruplay, etc. and optimize accordingly. 

Here's a visual breakdown on how we measure creatives and optimize our winners:

Benefits:

• Over-Delivering on Value: By producing more variations per video concept, you’re maximizing the value of each individual creator partnership or content shoot. 
• Enhanced Creative Flexibility: Multiple hooks allow for a greater range of emotional tones, calls-to-action, and messaging, giving the team more ways to engage with various audience personas.
• Increased Chances of Success: The more variations you test, the better the odds of landing on a winning creative formula that resonates with the target audience.

This strategy is powerful for social media, where short, dynamic videos with impactful openings (hooks) perform well. At Dialed Media, we specialize in maximizing each creator partnership and providing our clients with as much opportunity to find winning strategies. 

If you’re interested in running creative strategies like this for your brand, book a time below to chat with us!

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